User Experience – What matters

In a world that is changing at an unprecedented speed the brands are struggling to keep pace with changing customer habits. The statistics show that not only consumers are always connected, but also that smartphones are increasingly used even while shopping and apps are widely preferred over access via web browser. In short, the revolution […]

ASO Professional Techniques for Google Play

You’ve developed and published a new mobile app. Sorry: a new GREAT app. So, have you finished your work? No. Publishing is “just the beginning”. Now you must promote and distribute your app! There’s a lot to do. One of them is “ASO”; “App Store Optimisation”, and it’s important for maximising the discoverability and conversion […]