Mobile Gaming became a major phenomena in the Industry, a multibillion business that reshaped the typical definition of gamer and transformed the way developers approach game development. In this talk we are going to highlight challenges and opportunities of Mobile Gaming and the strategies to face the “Battle for Mobile”.
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”