We all know talking to your users is essential! It’s a great way to find out what people want, a cheap way to test ideas before building them, everyone should do more of it!
Except there’s one problem… people aren’t telling you the truth.
Most often there’s no malicious intent or they might not even be aware they’re doing it, but they will lie constantly nonetheless.
It’s up to you to design your questions and surveys in such a way that you get the right information, rather than just what people think you want to hear.
Do it right and you will be well on your way to build the next great thing. This talk is all about how to get those answers.
