Amazon Tips & Tricks for In-App Purchase: 5 Best Practices from the Top 50 Apps

What are the Top 50 Apps doing with In-App Purchase that the rest of the developers are not?

In its role as a mobile app publisher, Amazon is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization.

In this talk we’ll discuss a cohort analysis designed to identify best practices common among the Top 50 revenue-generating apps and games, and we’ll understand how to optimize your app to attract big spenders and power users.
What are the Top 50 Apps doing with In-App Purchase that the rest of the developers are not?

Level

Intermediate

Best Practices
Location: Sala Londra Date: 6 April 2017 Time: 11:40 - 12:30 headshot_Mario_Viviani Mario Viviani