From Journey to Code: How to Implement User Journeys in your App Using the MobileBridge Mobile Engagement Platform?

In this workshop you will learn how easy it is to implement mobile engagement campaigns using the MobileBridge SDK for Android. You will start by peeking into the world of a marketer to understand how mobile engagement campaigns are configured. Quickly after that you will proceed to code samples that will show you how to use the MobileBridge SDK to implement an end-to-end user journey in your apps.

  • Recap of MobileBridge – 10 min
  • Sample Customer Journey (including proximity—based engagement and loyalty) 10 min
  • Composer Overview
  • How is the journey configured? – 20 min
  • Code deep-dive
  • How is the journey implemented in the code? – 30 min
  • Q&A – 30 min

Deliverables:
Sample Customer Journey slide – should include customer attributes and “caveat” slide related to puling in attributes from external system. Also include location-based engagement and loyalty.
Composer Overview Slides (to match the sample journey) – will be available for download after the session
Slides with code samples for each journey step (use Arnon’s docs), including init of lib
Bare-bones Android App – for download
Stroopwafels

marketing WORKSHOP
Location: Sala Lisbona Date: 6 April 2017 Time: 15:10 - 16:40 Lior_lavon Lior Lavon